Social media is a key ingredient in most bloggers’ marketing plans. I use it for promo, to drive traffic, but mostly to open up dialogue with my sisters in Christ + in business. So over on my Instagram, I recently asked where my readers struggle with social media. The answer was not what I expected!
Over half of the responses were concerned about consistency. Even questions about other subjects still implied consistency is required, e.g. “Knowing what to post every day.”
I see four huge, honking, neon-red flags with this unconscious belief. And I’m all about changing your business mindset here. So let’s dig in.
It sets up an unconscious expectation
You believe that success is a fine-tuned machine. Insert daily Instagram posts -> withdraw fans, cash, and self-worth.
You might believe that growing to a certain number of followers will equal success. But Instagram has not made that agreement with you.
I know seven-figure entrepreneurs with under 5k followers. I know content creators with 150k+ followers making barely enough to cover hosting. You can’t take likes to the bank.
A one-sided contract will always fall short. The road to disappointment is paved with unmet expectations.
You prioritize consistency over content
When you are a slave to consistency, you are a slave to your schedule. You have to post something at the appointed time.
Then the day comes where you aren’t feeling inspired, lacking anything meaningful to say. But you have to post something. Anything!
So you throw up a random snapshot of your kid, your lunch, or your unfolded laundry. #SoRelatable
Randomness dilutes your message. It isn’t going to move the needle on your business. 3 intentional posts a week will beat out 7 consistent posts with an inconsistent voice.
You’re giving your power away
But wait! Doesn’t the Instagram algorithm value daily posting?
Yep. Sure does. Posting daily will expand your reach. Your posts will show up in a greater share of your followers’ home feeds.
But Instagram is not your business. IG is a tool you can choose to use to advance your business.
God’s calling + your actions = your business
And you can do it all on your own terms.
Do you actually want to post consistently?
No, really, there’s no wrong answer here. If this is a core value of yours, honor it. If you have a fear of being seen and you’re challenging yourself to post more, then I’m your biggest cheerleader! But if it’s an external obligation that you never examined, I want you to consider it now.
Having a business you love truly is worth more than being a highly-compensated burnout. Operating from your zone of genius, letting it be easy, respecting busy and tired seasons unlocks sustainable growth.
Your business is unique as you are. Let’s honor that.